Why Your Case Study Needs An Animated Video

Case studies aren’t the most entertaining or engrossing things to read. Even if a case study directly involves you yourself, or your own product or business, it’s slow, hard work going through all the descriptions and discussions of the background, methodology, data, and analysis of the case. And when you put a case study out there for other people to read, in order to make an impression or drive certain points home, imagine how much more difficult it is for the audience to be drawn in. Many people will simply skim through the entire thing, in which case they’re probably missing a lot of what you really want them to see, and you and your case study aren’t making much of an impression.

Presenting your case study through a video, on the other hand, makes for a richer, more compelling experience. In a sense, it is of course only a summary – you can’t put your entire case study and all your data into a video – but unlike a text summary, a video isn’t necessarily superficial. With a video, you can dip in and out, zoom into particulars that you want to highlight, then zoom out and take a broader view, provide some analysis and conclusions, all in the space of a few minutes.

Whiteboard Animation vs Motion Graphics Animation

You’ve identified your audience, formulated your message, you know what it needs to achieve, and you’ve decided to create an animated explainer video. But you’re still a bit confused: there are so many animation styles around, and which one should you choose? Should you be looking for whiteboard animation services or digital 3D services? First of all, let’s narrow it down – in our opinion, it almost always comes down to either motion graphics or whiteboard animation. Due to the simplicity, elegance, beauty, and versatility of these two styles, it’s rare to find a concept or message that can be better communicated by any other style of animation.

Now that that’s out of the way, let’s take a closer look at our two contenders.

What is whiteboard animation?

Whiteboard animation was originally a recording of the creation of a storyboard with pictures and text as an artist draws them on a whiteboard. The style made use of older styles such as time-lapse or stop-motion, but the focus was always the whiteboard – which is where the name comes from. Now, whiteboard animation has gotten more complex and uses a variety of techniques, including actual animation of the whiteboard doodles. The focus however remains on whiteboard drawings.