Video Content is King

The King is Dead! Long Live the King!

Video production services look all set to eclipse other online content production. Not long ago, the buzz- phrase in the online world was “Content is king”. Bill Gates was among the earliest to notice this trend, discussing it in his Content is King piece back in 1996. More recently, Seth Godin took this idea further, saying that “content marketing is the only  marketing left”. 

While there’s no doubt that content is still incredibly important, here’s the latest update: It’s been knocked off its throne, and video content has taken its place. Video content is quick and easy to consume, and it’s easy to share. Studies show that visitors stay longer on websites that have videos, they have better engagement with video content, and they’re able to find video content more easily through online searches.


Also important is the fact that video platforms and formats have exploded. You’re not bound to YouTube or to long videos any more. You’ve got 6-second videos on Vine, 15-second videos on Instagram, you’ve got native Facebook video, which is set to explode, and you’ve got Vimeo, which is often more effective than YouTube. 

What this means is that video production companies are now indispensible partners for any business that’s trying to have an impact online. And if you’re looking for video production companies in the Los Angeles area that truly understand video and the impact it can have, you need look no further – get in touch with us at Vercel, and find out how we can help you.